Giant online retailer, Amazon recently launched its own clothing line. The launch was a low-key affair and is seen to be an expansion strategy by the firm. For a long time, there has been speculation that the company was on the verge of coming up with a fashion line. These rumors were substantiated when the e-commerce giant announced job vacancies on its website related to clothes design. The launch on crunchbase.com however caught many people by surprise since it was kept out of newsmen’s prying eyes.
Amazon has introduced more than 1800 fashion accessories on its website. These are patented under seven dissimilar names. The items include ladies’ clothes and bags and men’s clothes. In addition, children’s clothes are also on sale. These have been trademarked under brand names such as Society New York, Lark & Ro, Scout plus Ro, Franklin & Freeman, Franklin Tailored, James & Erin and North Eleven.
The e-commerce firm has possession of trademarks to the brand names. In what many fashion analysts think is a bid to gain a foothold, some of the items are targeting lower segment customers. A Society New York turtleneck outfit for instance retails at 39.97 dollars. One of the most expensive items on sale is Franklin & Freeman’s cap-toe oxford, which is retailing at 53.97 dollars. According to Reddit, this is Amazon’s way of attracting consumers who are after affordable but stylish designs.
The retailer has been trying to gain a footing in the fashion industry for over a decade. Since it started retailing fashion accessories ten years ago, it has continually partnered with clothing brands and other retailers.
A Synopsis of JustFab
JustFab is a California based online subscription retailer, which mostly specialized in women’s fashion items and accessories like clothes, shoes purses and jewels. The products sold are tailor made to suit the needs of each customer. With a curated and custom-made shopping experience, clients are assured that their ideal items will be promptly delivered and the cost subtracted from their credit cards automatically. Since its formation five years ago, it has achieved great success and currently has over 2.5 million subscribers.