Doe Deere is the founder of Lime Crime, which is makeup for boys and girls, that celebrates the freedom to be yourself, unapologetically. Lime Crime is known for celebrating the freedom to be you, whomever you are. She is the founder, the CEO, and the owner of Lime Crime makeup. She was born in Russia, and she grew up in New York.
Lime Crime, the fabulous company that it is, has been around since 2008, and Doe Deere started Lime Crime because she couldn’t find makeup bright enough to match the clothes she was making and selling on Etsy. And why wouldn’t you want the brightest makeup to go with your fancy Doe Deere-sewn Etsy clothes? This question came to the fore.
In 2009, Lime Crime came out with a brand of Unicorn lipsticks, introducing very different and radical colors to the market. After that, in 2012, the Velvetines were marketed, and they led the way in the liquid-to-matte lipstick trend that is still popular today. Also, all Lime Crime products are cruelty-free, and not tested on animals.
Many of Lime Crime’s products were Vegan from the very start of the company, but now they have all been reformulated to make sure they are Vegan. Doe Deere wouldn’t have it any other way. She is the owner and CEO, and she oversees all development of products, making sure that the Unicorns, her biggest inspiration, are kept in mind.
Doe was an imaginative, creative child from the very beginning. She was always into color, and she made sure to stay fun and young-at-heart as she grew up and into her career. Makeup has always made her world more palpably fun, and she encourages everyone to pay attention to how they look. She celebrates Unicorns for being born different and being proud of it, and they defy expectations, as she says. She admires true visionary women with a great sense of style, too, of which she is clearly one.