JustFab, Fabletics, FabKids and FL2 are all the brainchild of businessman Don Ressler and his partner Adam Goldenberg. These online subscription fashion retailers are the wave of the shopping future and provide on-trend style for women, men and children around the globe at great savings and value.
It all began with the JustFab concept, a popular site that sells amazing shoes, handbags, denim and jewelry to women who demand affordable, quality made pieces. Buyers become VIP members and find greater perks, discounts and new items to purchase every month. It’s a personalized shopping experience with outfits chosen for buyers based on lifestyle needs and wants. JustFab markets under five looks: Trendsetter, Femme Nouveau, Bombshell, Modern Classic and Girl next Door. Celebrities like Olivia Wilde and Christina Applegate are two obsessed JustFab shoppers of many out there.
These include Fabletics, the active wear shopping site co-founded by Don Ressler, Adam Goldenberg and actress Kate Hudson, FabKids and FL2, work-out gear for men with Oliver Hudson as the face of the brand.
Branding is something Don Ressler and Adam Goldenberg are geniuses at developing. The partners realize that modern times call for modern ways to shop, and that is why e-commerce has become their favorite asset in a competitive fashion market. Women are looking for value, beautiful trends, excellent fabrics and materials that they can quickly and easily purchase.
Fabletics is a fine example of fashion evolving towards an active, more casual lifestyle. Women want comfortable, attractive leggings, tops, yoga pants, swimsuits and dresses that can go from morning into night. Kate Hudson understands that fashion philosophy and wears the gorgeous active wear Fabletics sells around the world.
The Fabletics concept is doing so well, that Don Ressler and Adam Goldenberg plan to open up to 100 new Fabletics brick and mortar retail stores within the next five years. By coupling the physical stores with the online shopping sites, Fabletics is leading the way in active wear for women.
The potential of e-commerce is huge, and Don Ressler and Adam Goldenberg are re-shaping fashion shopping. Don Ressler admits he didn’t used to know the difference between a peep toe and a Mary Jane, but he knows now that JustFab is delivering the highest quality shoes and more at the best prices. See: http://www.latimes.com/fashion/alltherage/la-ar-justfab-wants-to-be-the-next-hm-20150402-story.html