EOS-Not Your Average Lip Balm

As you can see in the Fast Company article, the days of boring lip care are finally over. With the birth of EOS, https://evolutionofsmooth.ca/, a new and innovative lip balm, the traditional cylindrical tube is not your only option anymore.

Seven years ago, EOS came to be. The pastel-colored orbs that come in many tantalizing flavors and can now be found in Walmart, Costco, Walgreens, and Target. EOS, which stands for Evolution of Smooth, currently sells over 1 million units each week and is projected to increase to $2 billion by the year 2020 because of the demand for organic and natural products like EOS.

Sanjiv Mehra believes that it’s important for EOS customers to know about the business and the values it stands for. After some research, it was discovered that lip balm is used primarily by women and Mehra set out to create a product that made it delightful to use on a daily basis. EOS is a product that appeals to all five senses, from the colors and flavors, to the scents, the feel of the cute little org in your hands, to the clicking sound it makes when you close the orb.

Although tough to make it into well-known stores, EOS lip balm has made its mark. Millennials are the target audience-women aged 25-35, and EOS even has a large social media following. EOS has more than 1.8 million followers on Instagram and nearly 7 million followers on Facebook. Just one photo of a new EOS flavor can get over 40,000 likes. EOS is growing in popularity by the day and the company is always innovating. EOS has partnered with Keds and in just seven years, EOS has become a household product. Mehra and teller, the cofounders of the successful company, credit their diverse background and schooling to their success.

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