Kenneth Goodgame is a renowned sales, retail merchandising, and marketing executive. He is True Value Hardware Corporation’s senior vice president. Goodgame is also the Chicago, IL based firm’s chief merchandising officer. At True Value, he has built the whole merchandising team and redeveloped talent acquisition. He also led multiple groups to implement a 5-year strategic plan for delivering long term expansion. Kenneth Goodgame has been in charge of marketing, category management, merchandising, pricing, print advertisement, and global sourcing for the company. Additionally, he hired a complete management team and transformed a low performance buying group.
Before joining True Value, he worked for Ace Hardware Corporation. As the general merchandising manager, Goodgame managed $600 million in active inventory with a full P&L of $3.2 billion. He covered 78,000 SKUs driving a large part of corporate strategy.
Goodgame attained huge improvement in 2012 with a 400 basis point gross margin. He revamped planning and strategy for the firm because of the down economy. Additionally, he created an annual growth of 4.5 % in top line sales and $ 35 million to $50 million for wholesale sales. Goodgame also created a state of the art merchandising test facility.
Goodgame commenced his career at The Home Depot, which is based in Atlanta. He later joined Newell Rubbermaid before moving to Techtronic Industries North America. Throughout his profession, he has been an commanding operations management leader. He specializes in developing billion dollar OEM excellence with innovative marketing, smart business strategy, merchandising, and a streamed financial control.
His focus is to ensure that he delivers quality assurance systems that facilitate improved profitability as well as performance. He also aims to strike a balance between critical performance indicators, employee involvement, and corporate alignment. Goodgame takes advantage of his ability to spur growth through productivity enhancements, quality improvements, and cost analysis. Leadership and composed negotiations are some of the other critical elements that lead to excellent performance and profitability.
Goodgame is a university of Tennessee graduate with an emphasis on marketing. His extensive experience serves him well in his work. It gives him the necessary knowledge to successfully stay ahead of the market shifts. Additionally, it also gives him the ability to navigate the common challenges that slows others.