The Approaches that Fabletics has used to ensure its Growth

Fabletics is among the fastest growing companies in the e-commerce industry. The firm has specialized in the production and retail of quality athleisure wear. It was established in 2013 by Don Ressler, Adam Goldenberg, and Kate Hudson. The company currently sells its products both online and through brick and mortar stores that have been established across the United States. The firm is devoted to providing stylish, comfortable, and long-lasting products to its clients. Fabletics’ brand has gained an excellent reputation in the past four years, and it now competes with companies such as Lululemon, Athleta, and Amazon. The firm is highly profitable and has generated over $250 million since it was established. It has managed to attain success due to the affordability of its products and its solid subscription plan.


The athleisure wear firm’s subscription plan allows clients to create accounts and pay for their products through online payment method such as credit cards. Individuals are can either register as regular or VIP member. VIP members are offered a variety of privileges such as gifts as well as free deliveries and returns. Fabletics is the only company that sells products to its clients at half their market price. People who are willing to subscribe to the firm’s services are required to answer a small quiz that will enable its stylists to understand their taste.


Fabletics has ensured that its products are available to clients from different parts of the country. It currently runs more than 39 brick and mortar store in various states and will be establishing others in the next few years. The physical shops have enabled it to attract clients who do not prefer shopping online. Fabletics also uses the reverse showrooming technique, where by people can view its products on the internet before they go to the brick and mortar stores to purchase them. Kate Hudson ensures that the firm provides outstanding after sells service to make sure that it has a healthy relationship with customers.


According to recent studies, the profitability and growth of a brand are significantly influenced by the type of reviews that it receives from its clients. Hudson understands this and has developed marketing approaches that consider customer reviews. Most people know the quality of any product they wish to acquire by reading crowd source client reviews. They also believe in the remarks that the public offers more than the traditional advertisement methods. Most search engines display the results of highly rates companies on the first page whenever they are searched. Enterprises that have positive customer reviews are attractive, and therefore, they make high profits. Positive crowd sourced remarks can influence people to acquire products that they have never used.


Kate Hudson has used remarkable marketing techniques to ensure that the firm attracts clients. She makes and uploads short mobile phone clips that inform customers about the company’s products. The returns that Fabletics makes have been increasing by about 35 percent every year. The company currently uses client reviews to understand the market trends and their needs.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

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