Before Bumble, Whitney Wolfe had a couple of successful businesses. This has given her a lot of experience and confidence with what to use in order to market her business. One thing that has helped her run a successful business is that she had a cause that she was supporting. As a matter of fact, one of the best chances that people have to build a successful business is having a cause to support. With Bumble, Whitney Wolfe has worked towards making sure that women have some kind of empowerment in some area of their lives. Among the areas that Whitney wanted to empower women is dating.
Whitney has also wanted to build a workplace where women can feel welcome. One thing that women have to deal with is a lot of harassment and discrimination in the workplace, especially if they are a single mother. One of the reasons that being a single mother can actually work against a woman in the workplace is because she has to be able to put in all of the required hours for the job while taking care of the child whenever there is a need. Fortunately, since Whitney Wolfe is very passionate about empowerment, she makes sure that women have the best space possible.
Whitney Wolfe has found a good secret to marketing. This one secret is in having a cause to work towards. This not only motivates her to market her company but also gets the attention of plenty of people when it comes to finding something to support. Given that feminism is an important cause to society, any business that is working towards feminism is going to have a good chance as long as it advertises that cause. Whitney Wolfe goes beyond advertising. She also backs up what she is saying with her actions.
About Whitney Wolfe: www.forbes.com/profile/whitney-wolfe/