U.S. Money Reserve is easily one of the leaders in the precious metals industry, and now they’ve redesigned their website to reflect that leading status. In addition to the core values of trust and commitment to a great customer service experience, it also is intended to enhance the experience of buying precious metals in coin form by educating customers on bullion issued by the government as well as including a new coin photo gallery. There are also some impressive photographs of the founder and current director of U.S. Money Reserve, Philip Diehl – this is a nice touch because it’s always great when you can see who’s behind a company.
Ryan Buchanan is the company’s Vice President for Brand and Creative, and he personally oversaw the website’s redesign. The goals of this redesign were to offer a vastly improved experience for both customers as well as those simply curious about purchasing government-issued bullion. There are lots of new features on the site that are aimed at educating customers as well as making the whole purchasing experience much easier and more streamlined. It’s a vastly improved user experience that not only reflects the values of U.S. Money Reserve but also adds a bunch of great new features.
The online store is growing, and gives customers live competitive pricing on gold and silver bullion as well as bars. There are also PCGS certified coins available, and a whole range of exclusive products for those interested in purchasing precious metals. The store is easy to use and offers a good selection, but U.S. Money Reserve also goes a step beyond to provide a gold information kit for free to any customers interested in one. On top of that, customers get access to the Knowledge Centre for current information on precious metals and explanations of all of the terms associated with minting and purchasing precious metals. There’s also a Gold Headline Newsroom so that customers and previous buyers can keep up with the latest headlines about the precious metals market. And while it’s not really a new thing, U.S. Money Reserve has one of the best return policies in the industry, offering a full refund at current market values up to 30 days after the purchase.