When MDC Partners required a manager who could set their agency CP+B to the global heights, Chuck Porter, ‘fished’ Ms. Lori Senecal from MDC Partners Network. Due to her sterling performance at her previous role, Porter had this belief that Ms. Lori was better placed in transforming the agency to one of the best company in the sector. True to her word, her transformation of the company began taking shape as was evidenced in the company’s landing of the American Airlines sometime in October. It came after the TM Advertising Company that was in partnership with the airline for the last 25 years, shied away from the partnership and immediately CP + B, snagged TM’s account from its reach.
Ms. Lori Achievements
From this achievement, Ms. Lori Senecal was awarded as the agency’s CEO of the year at the company’s annual gala. From the time to date, she has worked tirelessly to scale the agency to the greatest financial achievements, one that was witnessed in the fiscal year that ended last year. In this case, the company, the company realized a 21% appraisal in the profits courtesy of the escalated marketing schemes that M had instituted in the enterprise. According to Ad Week, she also ensured that the working personnel was diligent in their delivery to ensure maximum productivity from all the employees.
Restructuring CP+B’s Leadership
From such a streak of committed and fruitful leadership, the announcement of her stepping down by the end of 2017 has ‘ruffled most feathers’ in CP+B. The ruffling comes with the dire need of fill this position that she occupied. According to Mr. Porter, he opined that Ms. Lori replacement is one daunting task that he will never be under pressure to execute. He has therefore called upon Ms. Lori to help them in restructuring the leadership of the agency ahead of her permanent absence from the company. She has since advocated for an elevation of regional leaders of CP+B’s ten offices around the region. In this light, she has asserted that this venture would ensure that the passionate leaders will be able to share the agency’s resource more seamlessly hence leading to better service delivery and appraisal of the company to greater levels.