Whitney Wolfe, a female entrepreneur is raking in billions for the dating app she created. Bumble is a dating app that is focused on empowering women. It’s the fastest growing dating app in the world right now, but what makes it so hot? It’s her way of packaging the app, and how she continues to expand the business.
Busy with expanding her space, Whitney Wolf is taking over the space that was home to the Four Seasons Restaurant. Although she is insistent that women can do anything better than men, it’s no surprise that her dating app is a promotion of women getting their piece of the pie. One of her most poignant statements that she stands by is that everyone deserves a seat at the table. At age 28, she is married but now changing the dating game for women around the world. Read this article of Whitney Wolfe at vanityfair.com
The selling point for women is that they can make the first move. Whether or not women are ready for this is one thing, the fact that women are using the app to do so is another. The app is popular, that there are now more than 20 million active users registered and looking for potential mates on Bumble. Whitney Wolfe may be smart, but it’s clear that she is also well-respected among her peers in business.
Tinder, the closest competitor for Bumble, now has more than 46 million users. It’s clear that Bumble is quickly trailing them. The growth of Bumble is what folks are watching, and the growth is rather large at more than 70% year over year. Additionally, Whitney Wolfe also made it possible for purchases to be made inside the app. This year, the app will have generated more than $100 million in sales and counting. Secondly, the advertising for this year is also projected to be double for the app and any products that they intend to market, making it a stellar year for the young Whitney Wolfe. Connect: https://twitter.com/whitwolfeherd?lang=en